Last updated:
The Jordan NewCeeze Nike division recently customized shoes Air VaporMax shoes modelled, created a "VaporWave" color customized shoes, "the classic paintings color inspiration from Japanese Ukiyo-e master Hokusai surfing in Kanagawa", a large cushion and shoes side blue wave pattern collocation is very clever, and tongue the word "VAPORMAX" to "VaporWave" and "Japanese Pinyin, Vespa pulp and", it is reported that the shoes limited to build five pairs, each pair of pricing for $525. by virtue of cooperation with Ronnie, Fieg and Slam Jam version and return to everyone's sight of the classic running shoes ASICS Tiger Gel-Mai, this time ushered in the new "Marzipan" color. The wheat colored suede is paired with a breathable mesh, with a signature grid lacing system and a running outsole, showing a retro style of 90s. It is reported that this shoe has been on the ASICS Tiger retailers shelves, like retro class shoes, friends do not miss it.Back to school wearing the JORDAN flying style fashion equipment posted: 2017-9-7 14:01:13 shine opened the /lili news source: 61KIDS compiled reading: 2743 share: this fall and winter, put on the JORDAN fashion outfit flying style instantly opens JORDAN helps you dazzle back to school and shines Speckle ink series design inspiration comes from the 1989 AJ 4 generation sneaker Wave natural so elaborate on the shoes launched a new trend at the time of ink this season, JORDAN has given this iconic element a powerful return to inherits the classic splash sound ink series JORDAN hoodie with Therma technology fabric helps keep the cold warm brings warm and breathable clothes for baby sweater chest embossed "23" comes from Micharl Jordan's legendary jersey number Speckle ink series hooded cardigan sweater black is the base, and irregular silver dots are dotted with has good taste and dazzling fashion, FLY WINGS T-shirt inside, soft and comfortable fabric, create a stylish and comfortable dress air jordan 11 space jam for sale ing experience fitness Red & Black trend knitted suit, comfortable and breathable fabric the JORDAN letter on the chest combines with the "23" number of the cuff better contrast brand personality and street trends a JORDAN hit color Tee lets AJ-Girl easily start the tide sports trip extraordinary stitching design, carrying the "AIR" alphabet combined with breathable fabric, bring the best wear experience JORDAN - hoodies add classic brand elements, detail design, plastic on lightweight thermal insulation with exceptional comfort with black knitted pants, AJ-Girl vitality online this autumn winter puts JORDAN spirit on the upper part of the racing field, waiting for you to fight, Air Jordan 7 this year is the anniversary, you may have also thought, as the protagonist of the year Air Jordan 7 in this 2015 holiday series, which is absolutely indispensable. That's right. Today, Jordan Brand releases a new Air Jordan 7 color for the 2015 holiday series. If you fans have the impression, should remember that Jordan wore a Nostalgia T-Shirt and Air Jordan shorts suit, the 7 was using the Mostalgia suit on printing patterns (i.e. inspire African tribal elements Air Jordan 7), the stamp cover on local details of the shoes, let Air Jordan 7 with the inspiration of the element itself re emerged, as if is a kind of ineffable feelings. {div style=" text-align: center" 〉Chinese shoes Network September 10 hearing today, who can read a woman's heart, who will be able to discern the right decision today, more and more wealthy, "she forces" will be able to laugh at today's women's cosmetics ad campaign to the end. In 2009, Nike and Adidas have launched a vigorous advertising campaign for the female market, then, who is superior? has been in the advertising campaign, for sure consumers are a vital part. For the traditional definition of consumer, often launched from demographic criteria such as age, place of residence. But such stand cheap air jordans ards have been a problem division, which is difficult to fully quantify the numbers reflect consumer spending habits and personality. At present ethnographic approach and thinking has begun to gradually used for the advertising industry. Ethnography is a research method in anthropology. Researchers with open mind, a long time into the study of ethnic groups or communities, through personal interviews, observations and questionnaires and other means, to obtain information on the phenomenon of ethnic activities, and from the analysis of the cultural characteristics and values ??of ethnic groups at the same time establish a theoretical framework for the study of ethnic groups. This method has an excellent effect in-depth presentation of the characteristics of the group, particularly in the consumer perceptual characteristics of women into the main market is very effective. So, the women's market advertising campaign, Nike and Adidas are analyzed from the perspective if Ethnography, which one more win? Competition 2009: Nike's "Metamorphosis" vs Adidas "Me, Myself" 2009, Nike's advertising campaign to promote women's market theme is "transformation", and Adidas female marketing theme is "Me, Myself". Nike "transformation" campaign theme, for an effective event marketing offensive. It set off a nationwide "National College Girl Dance Competition," and with the "My Metamorphosis" as the theme of the commercials, combined with a comprehensive network promotion. The Adidas hit "Me, Myself" banner, with the mainstream media in "Me, Myself" advertising, and earlier launched a "Me, Myself" women's thousands of fitness activities, and launched the "Who is Next Myself "main star of activities, also use the network to promote the means. But the starting point of the policy, there are many differences between the two place, behind this, it is the analysis of different groups of consumers. consumer groups to select Nike: ?????? adidas: ?????? In t Cheap jordans online air jordan 11 blackout for sale he role of lifestyle in the process of advertising process, the groups choice is the first step. Ethnic gathering has something in common in that, companies are finding these groups and gain insight into the lifestyle, it is a critical step in refining the policy. Nike: young and growing family. In the promotion strategy in 2009, in fact, Nike targeted groups, mainly from the group of girls college. Under this position, grasp the lifestyle characteristics of this group, and their media habits are very important. Nike chose the "National Undergraduate Campus Dance Competition" forms of activities in major colleges and universities to expand activities in the form of layers of selection, led the college girls to participate in sports dance enthusiasm, Nike's brand influence is also popular. and put in the form of advertising media is also customary for the girls universities, network-based. The purchasing power of this group slightly weaker, but wins in its growth, and the community because of the way their collective lives, their mutual influence is stronger between. The positioning and Nike are the main push of the former group is different. The groups targeted Nike getting younger and younger, but also further foster the efforts made for its market. adidas: Urban Mature family. Whether it is media placement strategy or its marketing theme for the object appears, select Adidas are already relatively mature female white-collar groups. Select this group, its superior in that it has a relatively stable purchasing power and brand loyalty. on the group's choice, the two groups is different, does not exist which is more accurate, but reflects their different business strategies, and key competitive in that, for these two groups of insight, which companies do more effective. Values: Core Concepts mining Nike: ?????? adidas: ????? ?? In the ethnographic approach, constitute the core values ??of lifestyle is one of the most important ethnic cha jordan retro 14 white/fuchsia blast/black racteristics. After determining population, derived from the values ??of the core group, and then to refine the values ??of consumer groups and grasp the whole advertising campaign in the most critical and important content, using ethnographic methods, can in this process more effectively grasp. According to the research, the Chinese women's awareness of fitness has gone through three stages. To date, the relationship between China Women and Sport has greatly changed. Behind this change, it is the change of female values. The first stage: looking outside of self-identity, concern external evaluation. In 1987, China's first Aerobics Fitness center open society, then more and more as the main form of aerobics with fitness center in the community have been opened, spare time go to the gym, hop aerobics became the most people indispensable activities. And in this heat behind bodybuilding, more important are women looking for "beauty" in the process. The second stage: to find self-concept, feelings of self-concern. With the improvement of China's economic and cultural level, the various forms of foreign fitness programs was introduced; such as: dumbbell, pedal, hip-hop, Tae stroke, Latin dance, yoga, at first it is directly named them "dumbbell aerobics "" tread very aerobics "and so on. Women are more concerned in their trendy form of exercise. Aerobic exercise, this new concept instead of "aerobics." The third stage: a breakthrough find themselves looking for diversification possible. Women gradually to the "healthy" for the fitness guidelines. Female fitness no longer merely calisthenics as the preferred item, hip-hop, step aerobics, Tae stroke, Latin dance, taekwondo, badminton, tennis and other start popular, even in the past female fear of outdoor sports (such as jogging, hiking) began warming. This stage to promote diversification and fitness behavior to "healthy" for the fitness guide established ideas. Under this change, the concept of Nike jordans on sale online and that is: "Metamorphosis." Women transformation, first in connotation, its interpretation of the self-confidence of women to meet the challenges arising from the grounds. Followed by the performance in epitaxy: in activities to promote the diffusion from a simple movement to combine dance and music, further breaking the traditional concept of knowledge for the sport. In fact, this strategy period from Nike Goddess has been continued ever since. Back in 2006, Nike Goddess Nike Women fitness program in mainland China edition: "Love your body" (Love, You Body). The core content of the program is to make sports fashion, more to join the popular elements, so that the Nike brand tone becomes more affinity and fashion sense in the female market. And 2009 Nike Nike activities are further combined with dance and music, so that women's sport richer connotation, but also reflects the current "cross communication" imagination. As the girls danced vigorously in music, they for the "transformation" of understanding more for the young and energetic self-challenge and passion, which for this population, it should be more attractive a concept, is also a way to adapt to the change of lifestyle of Chinese women. It can be said, to 2009, Nike's marketing strategy transition to another stage: At this stage, women have to face, to challenge, the external environment is no longer what it was, but self breakthrough. The Adidas core concept is "Myself" - focus on the self, the connotation of the concept of emphasis is another attitude to life - female self-consciousness, which is manifested by the extension lifestyle sports to yoga and other concerns Self movement started. To emphasize the "concern self" concept, combined with Adidas elements compose a variety of sports including aerobics yoga Adidas, Adidas body jam aerobics, dance aerobics Adidas, Adidas Aerobic Kickboxing. This four aerobics action simplicity yet rich rhythm, and the concept of Nike's own dance cl Retro jordans for sale asses coincide. Adidas and Nike are different ethnic groups, promising groups for Nike, the more passionate is their expression patterns and habits behind is its desire to transcend life values; and for Adidas, its ethnic groups is more concerned about the self is an inward, partial static groups. on Chinese women walked the stage, the Adidas is encouraged and determined to meet the female consumer self-concept, self-attention stage experience, and Nike, it has been the transition to encourage women to seek self-breakthrough, the multifaceted challenges of life. Obviously, although in the form of health behavior, both found in the trend of diversification of women, but in the grasp of underlying values, the definition of Nike to be more to advance, because the Chinese women's values ??coincide in their advertising strategy and trends exercise regime. In the advertising theme of continuity with the previous strategy, the Nike theme also performed slightly better. advertising in lifestyle performance Nike: ?????? adidas: ?????? Ethnographic Method lifestyle, which hold the values ??of the kernel, and the extension is its performance in the way of life, this method is more conducive to accurately understand the consumer. Advertising strategy, after refining the concept, it is important to their lifestyle consumer groups conducted grasp and performance. According to the advertising performance characteristics: advertising performance figures closer to the ideal consumer, the more able to arouse their sympathy. Nike: advertising spokesperson for the group of female athletes, and creative expressions as a combination of reality and fantasy cartoon. Nike's 2009 advertising campaign performance into "the transformation in the attack", "transformation in the dance", "transformation in the rhythm", "transformation in the movement as the" plurality of sub-topics. Athletes in the network movie monologue is more able to express a woman's sense of self- jordan 3 katrina 2018 challenge. "Beach volleyball is not only a sport. In this sport, you need to overcome not only yourself and your opponent and the natural environment. My name is Sonia Kong, is a beach volleyball player. I like beach volleyball, It can not only challenge my physical strength, but also to test my psychology. " In the live performance of athletes, adding cartoon elements. Switching the real world and the fantasy world, so that such commercials have more incentive element, its chosen sport include: sandbags, kickboxing, jump rope, bike and dance. adidas: advertising performance appearing in a public image of their own personalized fitness trainer, and its creative elements involved in sports such as sandbags, yoga, aerobics. spontaneously, Adidas and Nike also uses relatively similar inner monologue form. It should be said, in this way, indeed appeal to women is relatively strong. "BOBO, an in-depth soul of breathing, meditation Heaven once, every time a new freshman, updated every time a perfect woman" ...... These modeled with a fitness coach, combined with real narrative technique different digital elements, greatly boosted the women to find themselves with the movement coordination between. We can say this is the spread of the movement of the soul. Copy to dig in female psychology, also conveys emotion female individual under different conditions, the number of full spread of power makes more impressive was added. And by "Me, Myself" story collection, this advertising campaign presented realistic style also shows its significance: to encourage every woman to find and tell their stories, to find their true selves beyond social define my role really outside. Define and Adidas, the performance was calm, true, with a sense of maturity, different performance was built on its ethnic groups; On the closely ethnic values ??and lifestyle, Nike performance was passionate, imaginative Different above. media to convey the way Nike: ?????? adidas: ?? buy cheap jordans online ?? ??? Deep core values ??in life outside of the extension, the ethnographic research also includes the surface, a variety of ethnic groups living habits. Reflected in the advertising strategy, from ethnic choose - Value refining - lifestyle after performance, the next step is a variety of ethnic groups under study habits role of the media to convey the intensity of the implementation. In this round, the Nike performance even more creative. Nike: "Metamorphosis" college woman dancing competitions, training camps and other diversified Nike event marketing activities. In the media of choice, Nike has always been very little use of the mass media, event marketing prefer, NIKE held every year thousands of people "dance party", the transformation of different topics, from the "do sports, do it yourself" to "woman adhere to more "and so on. In the 2009 campaign, the Nike still is event marketing as the main carrier. 1. waged a "My metamorphosis" Campus woman dancing contest activities nationwide, which have started in Xiamen University, South China Agricultural University, South China Normal University, Jinan University, Guangzhou Sports University, Southwest University and other universities. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2.nikewomen.com official website of Nike Training Club. This network club can help women create tailor-made training courses target areas such training courses include a variety of core strength training, strength training and endurance training, provide useful information to consumers, while advertising campaign to convey the content, construct give consumers an effective community. 3. with QQ and "Baidu knows" and other younger customary means of boosting the network. NIKE and QQ launch of the "My Metamorphosis" QQ SHOW with competition, allow consumers to take advantage of NIKE's possible to mix and match a variety of products, and to determine the winner network popular. Meanwhile, "Baidu knows" to launch "Your t cheap foamposites ransformation, Baidu know" theme, the establishment of long-term sports advice columns in women's sports column. Beginning in March 2009, Nike sports experts online to answer any questions consumers encountered in sports and fitness. This fact reflects the use of the network of community cohesion consumer trend. QQ and Baidu, can be said to be one of several network tools currently younger most intimate contact, can be seen on the media habits of Nike is expected to hold its young growing family, or more precise. So Adidas is how to do it? Adidas is also used event marketing, such as the March 28, 2009, Adidas "Me, Myself" women's thousands of fitness activities held in Shanghai Minhang Stadium, numerous Adidas trainers led nearly a thousand female consumer who conducted a campaign experience. Meanwhile, Adidas announced and launched the Adidas flagship Star contest titled "Who is next 'Me, Myself'". The activities take network selection method to encourage consumers and Adidas star coaches, showed off a digital-related sports stories their activity winners will have the opportunity to become the Adidas Winter 2009 women's marketing activities of the main star. But objectively speaking, currently used in a similar way to promote the business has a lot of activity influence is not optimistic. This and many big brands are targeting urban Mature family made misjudgments is the same, when the draft solicitation similar network more and more, then behind this event attracts relatively mature communities where the highlights? Their media habits and participation habits and advertising strategies is not able to match the expectations? On match media selection and ethnic groups, Nike is slightly win. adopt lifestyles insight to plan advertising campaign After the increasingly diverse female fitness behavior, hidden inner experience and feelings of women, but for all women eager for the enterprise market to grasp and discover a. This way of life fo jordans on sale mens r the target groups, from the core to the outer layer of the indicators can be divided as: 1 values; 2 behavior; 3 Other habits include media habits, etc... the most hidden of women's values, but it is important women in the marketing communication button that can be impressed. In the advertising campaign, for which values ??and lifestyles effectively grasp, you need to go through: 1. Through Values ??were to grasp the mentality of the consumer, and according to which the extraction of the concept. This concept should be full call to action, within the expected values ??of consumer groups. 2. grasp the manifestations of behavior, as a form of advertising. Advertising forms should target groups of lifestyles and forms to expand effectively grasp, try to reflect proximity, sparking the first identity of consumers. 3. analysis derived consumer media habits and use appropriate channels to make it arrives. these links will determine the brand can resonate with consumers, along with the decision of the influence of the brand loyalty and consumers, so no matter Nike or Adidas are trying to tap the consumer now groups of delicate feelings. 20 1960 rise in the British advertising company AP (Account Planner) system, so advertising planners complete range of ethnic groups into the life, and the most intimate experiences and understanding of consumer values ??and its external manifestations, has slowly become today's domestic enterprises to accept the method. In fact, at this point, ethnographic concepts and methods habit has irreplaceable advantages, but if we can consciously use in consumer insight, you can more effectively explore the characteristics of consumer groups, and aroused deep ethnic resonate.in many years ago, Force Air 1 and Jordan Air's "hybrid" achievement of a classic cooperation. Now, Nike and playing a air jordan 1 and other air jordan series of "hybrid", the release of the air jordan 1 '99 "last shot" is the product of, air jordan 1' 99 generally shoes with air jordan 14 "last shot" color and uppers fine day, the combination of black suede shoes head at the rear end of the leather material mosaic making and, combined with red details and suture a little embellishment. Finally, equipped with black rubber sole. It is reported that Jordan Air 1 '99 "Shot Last" will be on sale in September 10th, like the shoes can not be missed. number: 654140-001release date: September 10, 2014 price: $130 attention more sneakers related information, as in the slam dunk, welcomed the public subscription number, micro channel search DUNKHOME and subscribe to the surprise and daily guess shoes to play the game, beauty and your various interactive Oh! Micro-blog search dunk home, understand the latest information.Are you ever thought, beautiful morning, with such a burst crack AJ 3 to create the coffee brewed cup of coffee, to begin the day's work it would be a wonderful thing. As a man very much like AJ 3, when I first saw this picture when it has smitten. Once in line to see a lot of people obsessed with AJ 3 done madness, someone will be home to the entire surface of the wall to fight the burst crack pattern, and some will be filled with their own private car burst crack pattern, and when Such a cozy coffee machine appeared in front of you, you can resist the temptation to do so? Let yourself be covered every day with a Jumpman logo and gray burst crack coffee wake-day life passion now. Source: zhongsouThe jump, is a way of stopping. Because of its very aggressive, so a lot of jump to breakthrough strongman with extraordinary breakthrough. The jump, not a professional vocabulary, you in Professional Basketball Books basically can not find it. Many of my friends are entangled in hop step and walking, online about how to hop step and jump step do it not walking the discussion also considerable. But they are not particularly compelling Public opinions are divergent., explain the. So if we want to use this technology, we must first solve this problem. In addition, it refers to dribble jump jump, not including the jump ball, please note. general rules here did not change. General jump step is a single foot jump, and that there are the following several cases. 1. lands on both feet simultaneously, then two feet are the pivot foot, is you can't move any one foot to get a better shot or a pass, this problem I used to struggle for a long time, after a period of time thinking and access, I think it is more accurate. 2. single foot, and then jump with the same foot. Then you can have two choices, either lands on both feet simultaneously, any foot could not move, can only choose to sell or pass; or again one foot jump, cross step, and finally a single leg landing, take-off, shot or pass. This is actually a change in form of three steps to the basket, so that it may not be intuitive, many students still confused, don't worry. Here is just a general explanation about the jump step of the technical action, specifically how to do, and so we use the picture to illustrate the good. jump step before you have to do a good job of preparing the feet to stand apart, probably longer than the shoulders of a fist, but can not be too much, so it will affect the jump, double knee bending for easy to force. We must pay attention to, then gently lift feet before the foot on the ground, ready to make a breakthrough. Just think, when your opponent is still firmly in the look at you, guess you want to break through there, he will not dare to rely on you too tight, which also set aside the necessary space for the jump. you now like a storage full energy of spring, at any time can be a beautiful jump step in the collapse of the opponent's defense, at boot time pay attention to the hands the ball collecting must be fast, pedal must use force, in the air with the waist to lower body admitted. After landing don't hesitate to hit on the hand, the ball will pass, a God, the opportunity to get away. if your power is not good, not by jumping out of defense, then how to do? It should try to technically for a time in the ball jump before turning. we imagine a breakthrough because you put in the jump before the appearance, quite attention must be on your every act and every move your opponent, because he is your guess to break through in the subconscious. Do you pull the ball to seem to suit his purposes, he generally does not.Under Armour University of Maryland PE appreciates 2013-12-08 22:56:22 sports brand Under Armour has a good relationship with University of Maryland; Under Armour founder of Kevin Plank was also a member of the school. The Under Armour Charge BB Spine Bionic, created BB, Torch and Torch Low four PE double shoes for University of Maryland players, each shoe adopts asymmetric design eye-catching, very special. 's much anticipated NBA playoffs the curtain is about to open, the master has been fully equipped for. We have seen many kings in this era, but have not yet been recognized as the overlord of the world. This is still a "post - JORDAN" era without leadership". Michael Jordan is great, not only because of its incomparable basketball technology. Read the Michael Jordan game will have this idea: the more in the playoffs, Michael Jordan is more invincible, he seemed to enjoy the crushing pressure from others, and to let the opponent become made his successful footnote - this is the dream of many young players in the state. Now, Michael Jordan has retired, and his spirit is on every court. Anthony, Cameron · Blake · Griffin, Chris · and Russell · Paul; Westbrook, four were Michael Jordan by young people, to inherit his mantle. Anthony Michael has the big heart and unbelievable shot; the power of Griffin is a "trapeze" tough side best successor; Paul show to the side of Michael Jordan, a control; and Westbrook is the Michael Jordan light when the best incarnation, passion and victory.